Top 9 Prominent Industries in 2025: Growth Trends and Challenges

The year 2025 is opening up promising opportunities for global industries, alongside considerable challenges. Below is an overview of the prominent sectors, from consumer packaged goods to technology, finance, and luxury, with trends shaping the future.

Consumer Packaged Goods (CPG) – 5.3%

Consumer Packaged Goods - CPG

Amid a world increasingly driven by technology and algorithmic influence on consumer behavior, consumer packaged goods (CPG) brands are striving to differentiate themselves through key cultural moments.

While social media channels continue to thrive, television—both linear and streaming—remains an indispensable medium for brand building and driving short-term purchases. Integrated omnichannel strategies, harmonizing digital and traditional platforms, will be the key for brands to sustain growth momentum in an intensely competitive market.

Digital Trends (De) – 12.8%

Digital Endemic - De

The explosion of digital advertising once saw spending reach up to 19% of total revenue in 2017. However, in recent years, margin pressures and a shift from performance marketing to brand storytelling have triggered a powerful wave of innovation.

Major corporations are leveraging data and technology to craft pioneering strategies, overcome challenges, and drive sustainable growth. Innovation in strategic approaches will continue to be the key driver propelling the industry forward in 2025.

Retailers (Rt) – 0.8%

Retailer - Rt

Retail giants like Amazon, PDD, and Walmart continue to see significant GMV growth, while smaller players are grappling with increasingly cautious consumer behavior.

The integration of in-store and digital experiences will be a critical differentiator for retail brands. Optimizing omnichannel experiences—particularly the alignment between online and offline touchpoints—will present both a major challenge and a key opportunity in the near future.

Media and Entertainment (Me) - 5,9%

Media and Entertainment - Me

The media and entertainment industry is showing strong signs of recovery. Streaming platforms such as Netflix, Disney, and Paramount have returned to profitability, while losses from other major players have significantly decreased.

Major events like the Olympics and Copa America continue to drive short-term growth, but companies must focus on long-term innovation to remain appealing in an ever-evolving market.

Financial Services (Fs) - 1,9%

Financial Services - FS

The financial sector is facing numerous regulatory barriers and complexities in integrating new technologies. As trust in traditional financial institutions erodes, brands must strike a balance between long-term brand building and short-term performance marketing.

Audio, television, and sports sponsorships remain vital channels for customer engagement. However, innovation in digital platforms will be the key for financial brands to stay competitive and drive growth.

Technology (Tn) - 2,1%

Technology

With the breakneck pace of innovation, the technology sector continues to pose major challenges in measurement and marketing effectiveness. B2B brands are shifting heavily toward digital strategies to reach a new generation of customers.

However, growing competition demands greater creativity in delivering differentiated value. Sports sponsorship remains one of the core strategies for brand building and enhancing cultural recognition.

Automotive (Am) - 7,4%

Automotive

The automotive industry is undergoing a transformation driven by rising emission regulations and the electric vehicle boom. While emerging brands like BYD are gaining attention with affordable EV models, major companies must invest heavily in creative marketing campaigns to maintain market share.

Sponsoring major sporting events, such as UEFA Euro 2024, presents a prime opportunity for brands to make a strong impression on consumers.

Pharmaceuticals (Ph) – 2.8%

Pharma

An aging population and environmental factors are driving a surge in healthcare demand, pushing the pharmaceutical industry toward rapid innovation. However, the fast pace of change and regional disparities present significant challenges.

Investments in technology, data, and digital platforms will be key for pharmaceutical brands to maintain a competitive edge and achieve sustainable growth in the future.

Luxury Goods (Lx) – 9.0%

Luỹ

The Luxury Industry continues to experience significant regional fluctuations.While China and North America have shown signs of slowdown, Japan is emerging as a bright spot thanks to strong tourist spending and favorable exchange rates.

Luxury brands are shifting their focus toward value and customer experience. Leveraging social media platforms alongside immersive on-site strategies will be key to maintaining appeal and relevance.

From consumer goods to technology and luxury, each industry is navigating its own unique opportunities and challenges.Artificial intelligence, big data, and innovation remain the core drivers helping brands adapt and grow in a constantly evolving world.

2025 promises to be a pivotal year of breakthrough strategies and disruptive growth across all sectors.

Boost Your Brand with GOADS Digital Out-of-Home Advertising Today! ⭐️

GOADS owns a wide-reaching network of drivers equipped with high-quality LED screens, delivering powerful visibility and a competitive edge for brand partners.

Our professional team is experienced in both the technical deployment and strategic execution of DOOH advertising campaigns, ensuring brands receive the most effective and seamless ad experience.

Looking for an impactful advertising solution in Ho Chi Minh City? Contact GOADS now for a free consultation.

GOADS is ready to collaborate and contribute to the success of your campaign. Reach out today:

▪️ Head Office: 57 Street No.7, Cityland Center, Ward 7, Go Vap District

▪️ Website: goads.vn

▪️ Driver Registration: 094 272 29 69 (Ms. Khanh)

▪️ Brand Inquiries: 094 531 89 68 (Mr. Hung) – 0909 423 993 (Ms. Nhung)

▪️ Connect with us: GOADS Media Technology