Buying Outdoor Advertising in the New Era: Faster, Smarter, More Automated

Out-of-Home Advertising – A Powerful Channel Being Left Behind?

Out-of-home advertising (OOH) has long been one of the most effective media channels, helping businesses build their brands, increase awareness, and make a strong impact on customers. From giant billboards on bustling roads and transit ads to LED screens in shopping malls, OOH has always possessed a unique appeal that no digital channel can fully replace.

However, in the context of rapidly growing digital ads—with their flexible optimization, detailed measurement, and quick execution—OOH is at risk of falling behind. A business can launch a Facebook or Google ad campaign in just a few minutes, while OOH still operates in a traditional manner with time-consuming and inflexible processes.

Is OOH becoming obsolete, or does the out-of-home advertising industry need a revolution?

OOH Is Stuck in Outdated Processes

One of the biggest barriers keeping businesses from investing in Out-of-Home (OOH) advertising is its cumbersome and inefficient transaction process. While digital platforms allow campaigns to be launched with just a few clicks, OOH still requires businesses to go through a series of manual steps:

✔ Negotiating prices with multiple OOH media suppliers.

✔ Confirming location and display time — a process that can take weeks or even months.

✔ Reviewing content and designs according to regional regulations.

✔ Discussing measurement methods — long considered a major weakness of OOH.

This makes OOH far less competitive compared to digital advertising, where businesses can easily adjust budgets, swap creative assets, and optimize in real time without significant obstacles.

So what’s the solution for OOH to catch up with modern trends?

Automation – The Key to Unlocking OOH's Potential in the Digital Age

According to Magna Global, 95% of OOH transactions today are still conducted manually, while digital platforms are rapidly adopting AI, big data, and automation. Without timely transformation, OOH risks falling further behind.

The key solution to help Out-of-Home advertising catch up in the digital era lies in applying technology and automation to the transaction process. When operations become faster, smarter, and more efficient, OOH can not only retain its inherent strengths but also unlock unprecedented growth potential.

In the past, booking OOH ads could take weeks due to lengthy negotiations and confirmations. Now, automated booking systems streamline this process, enabling businesses to select and confirm ad placements in just minutes—drastically accelerating campaign rollout.

But speed isn’t the only factor that needed improvement. One of traditional OOH's biggest drawbacks was the difficulty in measuring effectiveness. Today, smart measurement technologies allow brands to track impressions, reach, and analyze real-time data, replacing unreliable estimates with actionable insights.

Additionally, budget flexibility is now essential for modern marketing. Where previously it was difficult to pivot mid-campaign, real-time budget optimization now empowers businesses to adjust strategies instantly—mirroring the agility of digital advertising.

Especially in an increasingly competitive market, reaching the right target audience is critical to advertising effectiveness. AI-powered customer behavior analysis enables businesses to identify the most strategic locations for ad placement, ensuring messages reach the right people at the right time—maximizing visibility and impact.

With these breakthrough advancements, OOH is evolving from a traditional channel into a modern, flexible, and highly optimized media platform.

This transformation not only helps OOH compete with digital advertising but also unlocks new growth opportunities, allowing businesses to make better use of their marketing budgets.

GOADS AND THE NEW DOOH MODEL: AD BUYING & PERFORMANCE TRACKING HAS NEVER BEEN EASIER!

As a pioneer in tech-driven out-of-home advertising, GOADS Media Technology is leading the digital transformation journey—redefining how OOH operates in Vietnam through a mobile LED advertising model integrated with an automated trading platform.

1. Mobile LED Advertising – Flexible Display, Effective Reach

Campaign: BOSCH Free Kitchen Design

No longer confined to static billboards, GOADS leverages LED screens mounted on motorbikes and electric taxis, enabling mobile advertising that reaches customers across various locations. This allows businesses to:

✔ Reach multiple strategic areas instead of being limited to a fixed location.

✔ Optimize budgets by avoiding ineffective ad placements.

✔ Flexibly adjust campaigns by time slots and specific routes.

2. Smart Booking System – As Simple As Booking a Flight

Demo media plan

GOADS has developed a fast and intuitive ad booking platform that allows businesses to select display locations and time slots with just a few clicks—replacing the traditional, manual negotiation process.

3. Real-Time Performance Measurement with AI Technology

📌 Track ad impressions based on foot and vehicle traffic.

📌 Provide detailed reports on display time and operating areas.

📌 Optimize campaign performance using real-time data—just like digital advertising platforms.

4. Reduce Processing Time, Optimize Costs

Instead of spending weeks to launch a campaign, GOADS’ system helps:

✔ Cut transaction time from weeks down to just a few minutes.

✔ Reduce costs with mobile LED models—more efficient than traditional billboards.

✔ Empower small businesses to access out-of-home (OOH) advertising with a reasonable budget.

The Future of OOH – Businesses Must Adapt Quickly

Out-of-home advertising is entering a new era—where technology and automation are key. Without change, OOH will gradually lose its position to digital advertising.

GOADS is pioneering the digital transformation of OOH, helping brands reach their audience faster, more flexibly, and more effectively.

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Book your digital out-of-home (DOOH) campaign with GOADS today! ⭐️

GOADS owns an extensive network of drivers equipped with high-quality LED screens, providing maximum visibility and competitive advantage for brand partners. With a professional team experienced in installation and campaign management, GOADS is committed to delivering the most satisfying advertising experience.

If your business is seeking an effective advertising solution in Ho Chi Minh City, contact GOADS now for a free consultation.

GOADS is ready to offer complimentary consulting services for successful brand campaigns—get in touch:

▪️ Head Office: 57 Street No. 7, Cityland Center Hill, Ward 7, Go Vap District

▪️ Website: goads.vn

▪️ Driver registration: 094 272 29 69 (Ms. Khánh)

▪️ Brand inquiries: 094 531 89 68 (Mr. Hưng) – 0909 423 993 (Ms. Nhung)

▪️ Connect with us: GOADS Media Technology